Thursday, March 02, 2006

Strategic Name Branding

Reading many of the ads I receive from other marketers, I see a large number of marketers online today who are so busy pulling in cash they are outright forgetting the importance of ‘Personal Name Branding’. It has become so forgotten that experts and leaders in the field have stopped teaching marketers, How to even go about it.

Personal name branding is an extremely effective marketing method. If you have any doubt about this, let me give you a prime example – Oprah Winfrey is America’s Ultimate Brand name. Oprah Winfrey’s business has built her wealth by branding the ‘Oprah” name. Also, the business sticks with her prime expertise – challenging millions of viewers to live their best lives. The strategy has been a resounding success.

Current focus for marketers today seems to be on getting visitors to their site in any way they can and adding subscribers to opt-in lists. I’m not saying these things are not important, particularly building your opt-in list, but it is also equally important to have methods in place to brand yourself. Strategic name branding is a crucial part of the business so others online begin to recognize your name and associate your products with you personally.

Realistically, I believe most marketers prefer name brand advertising – it’s just we become so bombarded with the 'latest and greatest new marketing package releases' AND all the 'Free Advertising BLITZ campaigns', we get off track....

Branding your personal name, NOT products you promote or your website, but your OWN personal name can help you build more sales online in the long run. It assists in getting your name recognized for what you do or have done in the past and opens up income-making opportunities for the future, such as joint ventures and speaking engagement invitations.

When people know who you are, they are more inclined to buy because YOUR name is on the product. This has been proven many times over. While it’s true, I am not Oprah Winfrey, Willie Crawford or Jim Edwards, I have been around long enough and have the practical sense to know it is crucial to take steps to get your name out there every chance you get, if you want to realize long-term success in business.

A How to Course to help you brand yourself and make more sales. ‘The Who Is Page’

Today's Quotes:
Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance.
By - Bruce Barton

When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.
By - Alexander Graham Bell

Courtesy of Heart Quotes Center - Inspiring Quotes and Proverbs:

Until Next Time....

Christine Range