Monday, June 19, 2006

Top 7 Mistakes eBook Authors Make


I have been doing some serious contemplation about my online programs after my last post. Sometimes you are not even sure of the answers you will receive. Or, the source of the answer.

So, I went into a little prayer session about Vortex Marketing Group and 4-Ecorp Fuel Managment Group. I do know during my time with Vortex Marketing Group, I was in close touch with CEO staff and found them to be genuine people who really wanted to help others succeed online. What all this "he say - she say" that appears to be circulating around 4-Ecorp, I don't know the truths or untruths of any of it.

Yesterday (Sunday) evening, I was listening to Joel Osteen's message that put me at peace in providing an answer about 4-Ecorp. If I didn't know better, I'd think he knew about the situation personally. The gist of the message was about being loyal to business partners, friends and family; even when they make a mistake. Joel urged not to become a part of passing along a bunch negative information, gossip and bickerings. There was my answer, I have no desire to pass along the contents of that email, so I have removed it from my blog today.

If you have concerns about these programs, contact your immediate sponsor for details and then come to your own conclusion.

With all that out the way, I wanted to bring you a article by Jim Edwards and David Garfinfel. I hope you find it useful.

The Top Seven Mistakes eBook Authors Make

-By Jim Edwards and David Garfinkel

© Jim Edwards and David Garfinkel

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are making
anywhere from a few hundred to tens of thousands of dollars
per month - that's right, per month - by selling ebooks

Why are some authors doing so much better than others?
We've discovered seven key mistakes that most ebook authors
make (and in doing so, hold themselves back from major

1. They don't write to a specific, target audience.

The biggest mistake most ebook authors make is they don't
clearly define, identify and visualize who they are selling
their ebook to. On the Web, to be successful, you must
write to a specific group of people who have specific

Make sure that you know exactly who is going to buy your
ebook, and where you can find them online.

2. They don't automate as many of their business activities
as possible.

Selling ebooks, though it is highly profitable, is not a
business where you make hundreds of dollars per sale.

Automate everything you can - credit card processing, ebook
delivery, as much technical support as possible. If you
can't automate a function, delegate it to someone else.

3. They don't have a compelling title for their ebook.

Use words that convey the benefit of what's in the ebook, as
well as words your audience is familiar with.

A bad title for an ebook: "Online Marketing for Newbies."
A good title for the same ebook: "97 Ways to Promote Your
Website - No Experience Required."

4. They try to cover too much ground.

Many ebook authors convey a lot of information but don't
cover anything in-depth. As a result, they never fully
explain anything in enough detail to provide any useful
value to their readers.

This is a very bad mistake to make, especially when it
comes to how-to ebooks, which happen to be the best type to

5. They are not proactive in their marketing.

It would be nice if marketing for your ebook simply happened
on its own - but it doesn't. You have to do it yourself.

After you've promoted your ebook to the people on your own
mailing list (if you have one), then you have to contact
other Website owners and persuade them to be your
affiliates. You should do this continually.

6. They don't differentiate their ebook from its

When you choose your topic, even if there are a hundred
other ebooks out there on same general subject, choose an
angle for yours that will make it easy for yours to be
distinguished from the others.

For example, right now job-hunting ebooks are very popular.
There are dozens that are big sellers. "Secrets of Breaking
Into Pharmaceutical Sales" has a very specific title that
sets it apart from the competition, and is aimed at a
clearly identified target audience. Incidentally, it's
selling very well itself.

7. They write ebooks that nobody will pay for.

Many ebook authors write about information that either
people can get for free, or that people are not actually
interested in enough to pay for the information.

Before you invest weeks or months into the writing of your
ebook, invest a little time investigating whether other
ebooks in the same subject area are selling on the Web.

So, there you have it - the seven big mistakes to avoid.
Remember, the opportunities are plentiful - and huge - right
now for anyone who wants to become a best-selling ebook
author. Simply use common sense, follow our advice, and let
your literary career flourish!

Jim Edwards and David Garfinkel are co-authors of "eBook
Secrets Exposed: How to Make Massive Amounts of Money in
Record Time With Your Own eBook (whether you wrote it or
not!)," the authoritative guide to publishing and marketing
ebooks on the Web.

Guerrilla Marketing author Jay Conrad Levinson says, "If
there ever was a 'must-read' for this century, it's this
book." For more information

** Attn Ezine editors / Site owners **

Feel free to reprint this article in its entirety
in your ezine or on your site so long as you leave
all links in place, do not modify the content and
include our resource box as listed above.

If you do use the material please send us a note
so we can take a look. Thanks.

I hope all fathers had a very enjoyable weekend with your love ones. We need you good fathers to help make our world a better place!

Until Next Time,

Christine Range