Lesson: How To Start Your Lead Management System
Today, I will be telling you how to get started building your list of targeted leads.
First, I am going to talk about autoresponders. This information is covered for the beginners. If you currently use an autoresponder and have experience in this area, just skip this lesson.
Autoresponder Definition & Benefits:
An autoresponder is like an automatic email marketing machine. They are pre-programmed to send out message at pre-set intervals. The greatest benefit is you can almost completely automate the communication process. You do not have to spend time mailing out to all of your subscribers individually. Autoresponders are one of the best kept secrets used by savvy marketers to save time and make more sales.
Automation is an important key to lead generation success. Autoresponders provide the mechanism to fully automate your communication with your leads. Just set it and forget!
If you joined my list from my Lead Generation Page then you were automatically placed into my autoresponder.
Autoresponder Set-Up:
I have a lesson HERE on how to get started and set up with an autoresponder. You can begin with a free, limited autoresponder or a full-service unlimited account free for 30 days to test it out. It doesn’t matter which one you choose because after I show you how to get targeted leads, you will want to upgrade. There’s no hurry right now.
Automatic Lead Management:
The autoresponder you set up, plus the traffic you receive equals your Automatic Lead Management System. Here’s how it works:
1. Load Ads Into Your Autoresponder
2. Send Traffic To Your Lead Generation Page
3. Person Completes and Submits Form
4. Autoresponder Activated To Send Messages
Now it’s all on smooth automatic pilot. At this stage you may be thinking, this sounds great and easy enough, but where am I going to get traffic? Don’t fret, I will show you how to get loads of traffic and convert that traffic to targeted leads.
For now, just go ahead and set up your autoresponder at the link above then you will be ready for the next lesson which will show you how to start getting leads using viral traffic systems.
Just stay tuned in!
Christine Range
SIDE NOTE: If you don’t currently have a business or you are not sure what to sell through your autoresponder I RECOMMEND which gives you many products you can sell at 100% profit.
Friday, July 14, 2006
Tuesday, July 11, 2006
Low Quality Leads vs High Quality Leads
Lesson One: Start Your Lead Generation Building System
This first lesson will help you learn the type of leads to target for your opt-in subscriber list. I will show you how to find them in later lessons.
First, let’s talk about the primary differences between low quality leads and high quality leads.
For beginners, it is important for you to understand the two basic kinds of leads.
1. Generic Leads
2.) Targeted Leads
Generic Leads – Low Quality Leads:
Simply speaking, generic leads are people who directly or indirectly sign up to be on your subscriber list without actually reading your ad.
Generally, these leads come from lists you would purchase. Here’s the process how people usually get on those lists:
* Person signs up for a product, service or information and in exchange agree to receive emails from others.
* List Broker (one who sells the list to marketers) then adds the name and email of that person to a list to be sold to marketers. Be mindful, that person has not directly seen the marketer’s ad.
* Marketer (you) buys the lead list and sends an email to the person.
* The person is most likely confused when they receive the marketer’s email because they don’t recall requesting to receive this information.
* The person quickly unsubscribes from the marketer’s (your) list.
Now you can see crystal clear why such leads are considered low quality. The people on these lists have subscribed to some generic offer somewhere, but they don’t know you from Adam. They did not opt-in to see your ad. Most likely never had the first view of your ad . Therefore, they are not targeted leads , may have no interest in your offer at all and usually unsubscribe.
According to most reliable and credible marketing experts in the field, buying lead lists is worthless and a waste of money and time. It is strongly advised to stay away from purchasing these lists and concentrate your efforts on building your very own list. You will be much better off in the long run. Personally, I have bought lead lists in the past and found them to be of no value to me in building a long-term subscriber list.
Side Note:
If anyone out there is experiencing tremendous success buying lead lists , feel to leave me a comment and the source of your leads and I’ll be sure to make note of it here.
Targeted Leads – High Quality Leads:
Without a doubt, the best leads are targeted leads that actually respond directly to your advertisement or promotion.
Here’s the process for receiving a targeted lead:
* Person reads your advertisement or offer at your website or in an email.
* Person subscribes to your list after reading your ad or offer.
An example of this are the leads I get through Lead Generation Page See how this webpage has a simple 3-line ad at the top. When someone subscribes after reading your very own ad, that is an opt-in targeted lead. These are the high quality leads I am talking about.
It doesn’t take a rocket scientist to figure out your best results are going to come from targeted leads. These people are joining your list because they have an interest in your product, service or information after they read your ad or promotion.
And here’s the added benefit, you can have these folks for life. Stay in constant contact, develop a relationship, gain their trust and you have a ready-made source for any upcoming offer you have.
In my next lessons, I will be showing you effective methods on how to find targeted leads for your subscriber list. You will learn how to start setting up a system so you can start receiving these targeted leads. Future lessons will show you step-by-step how to start building your own opt-in list quickly.
Stay tuned in, there’s more to come.
Christine Range
This first lesson will help you learn the type of leads to target for your opt-in subscriber list. I will show you how to find them in later lessons.
First, let’s talk about the primary differences between low quality leads and high quality leads.
For beginners, it is important for you to understand the two basic kinds of leads.
1. Generic Leads
2.) Targeted Leads
Generic Leads – Low Quality Leads:
Simply speaking, generic leads are people who directly or indirectly sign up to be on your subscriber list without actually reading your ad.
Generally, these leads come from lists you would purchase. Here’s the process how people usually get on those lists:
* Person signs up for a product, service or information and in exchange agree to receive emails from others.
* List Broker (one who sells the list to marketers) then adds the name and email of that person to a list to be sold to marketers. Be mindful, that person has not directly seen the marketer’s ad.
* Marketer (you) buys the lead list and sends an email to the person.
* The person is most likely confused when they receive the marketer’s email because they don’t recall requesting to receive this information.
* The person quickly unsubscribes from the marketer’s (your) list.
Now you can see crystal clear why such leads are considered low quality. The people on these lists have subscribed to some generic offer somewhere, but they don’t know you from Adam. They did not opt-in to see your ad. Most likely never had the first view of your ad . Therefore, they are not targeted leads , may have no interest in your offer at all and usually unsubscribe.
According to most reliable and credible marketing experts in the field, buying lead lists is worthless and a waste of money and time. It is strongly advised to stay away from purchasing these lists and concentrate your efforts on building your very own list. You will be much better off in the long run. Personally, I have bought lead lists in the past and found them to be of no value to me in building a long-term subscriber list.
Side Note:
If anyone out there is experiencing tremendous success buying lead lists , feel to leave me a comment and the source of your leads and I’ll be sure to make note of it here.
Targeted Leads – High Quality Leads:
Without a doubt, the best leads are targeted leads that actually respond directly to your advertisement or promotion.
Here’s the process for receiving a targeted lead:
* Person reads your advertisement or offer at your website or in an email.
* Person subscribes to your list after reading your ad or offer.
An example of this are the leads I get through Lead Generation Page See how this webpage has a simple 3-line ad at the top. When someone subscribes after reading your very own ad, that is an opt-in targeted lead. These are the high quality leads I am talking about.
It doesn’t take a rocket scientist to figure out your best results are going to come from targeted leads. These people are joining your list because they have an interest in your product, service or information after they read your ad or promotion.
And here’s the added benefit, you can have these folks for life. Stay in constant contact, develop a relationship, gain their trust and you have a ready-made source for any upcoming offer you have.
In my next lessons, I will be showing you effective methods on how to find targeted leads for your subscriber list. You will learn how to start setting up a system so you can start receiving these targeted leads. Future lessons will show you step-by-step how to start building your own opt-in list quickly.
Stay tuned in, there’s more to come.
Christine Range
Saturday, July 08, 2006
Introduction – Lead Generation Publisher Site
Lead Generation System Announcement:
For those of you who may have been wondering, no, I have not deserted my blog. I had to stay focused on getting my Lead Generation Website up and running. This site provides various articles detailing how to get 6,000 opt-in subscribers using a variety of free and low cost methods and techniques.
You will benefit from this lead generation system if you are promoting online home-based businesses. This plan is intended to help you succeed in your business by finding real leads, not those generic leads that many marketers try to push on you.
Future upcoming posts, will provide a variety of lessons. However, the first lesson is a vital starting point because it demonstrates how imperative it is to have quality targeting in your subscriber list building program.
Look for this first lesson to be coming to you soon.
To your success,
Christine Range
For those of you who may have been wondering, no, I have not deserted my blog. I had to stay focused on getting my Lead Generation Website up and running. This site provides various articles detailing how to get 6,000 opt-in subscribers using a variety of free and low cost methods and techniques.
You will benefit from this lead generation system if you are promoting online home-based businesses. This plan is intended to help you succeed in your business by finding real leads, not those generic leads that many marketers try to push on you.
Future upcoming posts, will provide a variety of lessons. However, the first lesson is a vital starting point because it demonstrates how imperative it is to have quality targeting in your subscriber list building program.
Look for this first lesson to be coming to you soon.
To your success,
Christine Range
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