There is always the thought that any publicity is good publicity as it gets your name out there and has people looking in your direction. The same misconception is found online as a lot of people think any traffic is good traffic. If you really want to succeed online, it is vital you begin to focus on targeted website traffic today.
To put it in perspective, let’s think about two different scenarios. The first web site has ads spread throughout the internet that are creating 100 web site hits per day. If this traffic is completely random and is coming from all over the internet, this business owner may only get a couple of sales each day off of this traffic.
When looking at the next site, imagine they are only getting 50 web hits per day, or half of what the other site is receiving. But if they are interacting with prospects, building contacts, and associating themselves with a targeted audience, chances are they are going to get 10, 20 or even 30 of these visitors to become customers.
The reason for this is because although there are fewer visitors coming, everyone is visiting the site with curiosity and meaning. A targeted audience consists of people you think will be interested in what you have to offer and may become a customer even before seeing your site.
Far too many entrepreneurs waste their time promoting and advertising to anyone and everyone. You never know who is going to see an ad or what they will think upon arriving at your site. With targeted website traffic, the odds of making a sell are much higher. And the good news is it is actually rather easy to find targeted traffic online today.
The key is to think about what it is you have to offer and matching that with a certain group of people that generally flock to this product or service. With forums and article directories providing specific categories, you have the opportunity to jump straight to the category your business best matches.
Then, rather than promoting to a forum that has gardening, sports, entertainment, and home business seekers, you can talk directly to people who are interested in your niche. This can save a great deal of your time and energy while drastically reducing your failure rate.
Times have changed online as it is much more about being personable, networking and getting to know people. If you want to succeed online and quickly begin to generate traffic, it is time you start looking for targeted website traffic.
View Free Targeted Website Traffic Video Here!
Saturday, January 08, 2011
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